Town Manager's Office

The Town Manager’s Office efficiently plans and directs Town services. These services implement the policies, rules, and regulations as adopted and directed by the Town Council. The Town Manager remains accessible and accountable to the community as a whole by maintaining open communications with all of the residents and stakeholders of Oro Valley. 

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Mary Jacobs was hired as the Oro Valley Town Manager in September 2017.  She serves as the chief administrative officer of the Town, an organization that supports nearly 44,000 residents with a wide variety of municipal services. The Town government has over 400 FTE’s and a total annual budget of $123 million.  

Prior to her current position, Jacobs served as the Assistant City Manager of Sierra Vista, Arizona, for over 17 years where she functioned as the organization’s Chief Operating Officer.  She supervised all non-public safety operational departments, constituting a wide span of functions to include public affairs, library, parks and recreation, community and economic development, public works, wastewater, refuse, transit, and the airport.  Jacobs also spent six years as the Assistant Town Manager of Barnstable, Massachusetts on Cape Cod and several years working in professional and managerial positions for Maricopa County, Arizona.

From 2011-2014, Jacobs was appointed by the U.S. Secretaries of Interior and Agriculture to serve as the National League of Cities representative on the Wildland Fire Executive Council, a body established to oversee development of a national cohesive strategy on wildfire mitigation and management. 

Jacobs is an active member of the International City/County Management Association (ICMA) and served on its Executive Board from 2012-2014.  Also a member of the Arizona City/County Management Association (ACMA), Jacobs was elected to its Board of Directors from 2003 - 2008, serving as President during her tenure.  In 2009, she was honored as the recipient of the prestigious ACMA Catherine Connelly Award for Outstanding Assistant City/County Manager. 

Jacobs serves as a Court Appointed Special Advocate (CASA) for the Arizona Supreme Court, a program that appoints trained volunteers to children in the foster care system.  She previously volunteered for the Cochise County Juvenile Detention Center where she focused on providing mentorship to young women. She also volunteers her services to non-profit organizations to assist them with strategic planning.

Jacobs holds a Bachelor of Arts degree in Political Science and a Master of Public Administration degree, both from the University of Arizona.  Jacobs grew up in Tucson where her parents and many family members still reside.  She has one daughter, Rachel, who attends Loyola University Chicago.

The Communications & Marketing Division division is responsible for providing the following services on behalf of the Town:
  • Media relations
  • Website development and management
  • Publications (VISTA newsletter, Promotional materials (posters, brochures, programs)
  • Event planning and management
  • Speechwriting
  • Copywriting and editing
  • Graphic design
  • Photography and photo editing
  • Videography
  • Advertising, marketing and creative consultation
  • Issues management
  • Brand management
  • Customer service
  • Internal/employee communication

Keep up-to-date with the latest Oro Valley news and information.

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FlashVote surveys

FlashVote is a survey application the Town of Oro Valley has used since February 2019 to survey residents. FlashVote requires survey respondees to register their location, which allows the Town to filter out non-resident responses. This helps provide more accurate data to decision makers, and that helps the Town use survey responses to address resident concerns. Oro Valley residents are highly engaged, and FlashVote takes advantage of our resident’s energy and insight.

Each survey has a maximum of five questions and usually take five to 15 minutes to complete, with the Town issuing approximately once a month. The survey is ‘live’ for 48 hours and then closes. Each respondee receives the survey results within one hour of the survey closing.

The results of FlashVote surveys have helped inform Town staff from the beginning. The first survey regarding Parks, Recreation, Arts and Culture (February 2019) showcased how many people use Riverfront Park and Steam Pump Ranch. This resulted in additional funding for these two parks in subsequent budget years. Results from the Website Usage survey (November 2019) provided insight into what residents wanted for the Town’s new website, this provided more functionality to the Town’s project information and pages. Results from the most recent survey regarding reopening businesses and restaurants after the COVID-19 pandemic, has provided insight about what citizens want to see from businesses that are reopening.

For survey results, please visit our Town Survey Page

The Strategic Leadership Plan guides Town decision-making and resource management in pursuit of organizational goals. It is “strategic” in the sense that it provides guidance over a 2 year timeframe. The strategic plan will be reviewed and updated periodically by the Town Council and management to ensure that the goals, strategies and actions outlined herein remain relevant. Oro Valley will continue to have success because the organization is flexible enough to respond to local, national and global change.

The Strategic Leadership Plan is grounded in the “vision” expressed in the Council-adopted and voter-ratified Oro Valley General Plan. While the Strategic Leadership Plan guides short-term decision-making, the General Plan provides a long-term (up to 10 years) direction regarding the growth, development and redevelopment of the community.

Oro Valley strives to be a well-managed community that provides all residents with opportunities for quality living. Oro Valley will keep its friendly, small-town, neighborly character, while increasing services, employment and recreation. The Town’s lifestyle continues to be defined by a strong sense of community, a high regard for public safety and an extraordinary natural environment and scenic views.


  • Economic Vitality
  • Culture and Recreation
  • Public Safety
  • Roads, Water and Town Assets
  • Land Use
  • Effective and Efficient Government
  • Financial Stability and Sustainability

These Strategic Focus Areas provide the framework for the Strategic Leadership Plan and indicate where the organization must direct resources in order to address the needs and desires of the community. There are one or more Goals under each Focus Area, along with specific Objectives to be taken by the organization in order to achieve those Goals.