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Oro Valley receives two national awards for communication and marketing

Oro Valley Town Seal on white background

The Town of Oro Valley has received two 2016 Silver Circle Awards from the City-County Communications and Marketing Association (3CMA) for excellence in communication and marketing. According to 3CMA, the awards competition recognizes “outstanding local government achievements in communications, public-sector marketing and citizen-government relationships.”

September 15, 2016

The winning entries, which “have created best practices…and have served as the benchmark for all local government communication efforts,” were announced at the 3CMA National Conference on September 8, 2016, in San Antonio, Texas.

The first award was in the category of “Communication and Marketing, Graphic Design and Photography” for the project entitled: Oro Valley Aquatic Center Summer Marketing Campaign 2015.
This project entailed a series of print and digital ads that were created in-house to drive usage and membership sales, while branding the Oro Valley Aquatic Center as an affordable way for the entire family to stay cool all summer. As a result, the number of patrons using a family summer pass in 2014 nearly doubled in 2015. See image below.

The second award was in the category of “Communication and Marketing Tools, Printed Publications” for the project entitled: BizTucson Magazine: Oro Valley Special Report 2015. The Special Report, which was distributed to 22,000 readers in Southern Arizona, highlighted Oro Valley’s community assets, including parks and recreation, arts and culture, growth and development, emerging bioscience and quality education. Click here to view.

“While the graphic design award is certainly a reflection of Oro Valley’s in-house talent,” said Communications Administrator Misti Nowak, “what is even more impressive is the level of community collaboration that went into developing the Oro Valley Special Report in BizTucson Magazine. Publisher Steve Rosenberg and his team continue to produce a beautiful and reputable publication. Most importantly, the Town is grateful to the businesses and community partners who purchased ad space, bringing this project to fruition.”